8 Tips to Market Your Home for Sale

Selling your home can be stressful but one thing that can help remove the stress is an awesome marketing strategy to attract the right buyer to your fabulous property.

Want to impress buyers? Then our top 8 tips to market your home correctly will help you sell your house in record time.

1. Discuss your marketing strategy with your agent
Once you have signed up with your agent of choice you need to discuss the marketing strategy for your home. The marketing strategy includes signboards, print media, online advertising (social media, real estate websites, agent’s website), professional photography and copywriting to capture prospective buyers’ attention, showing the property, and property styling.

While discussing the best marketing strategy for your sale, your agent will ask if you wish to sell via private treaty or auction. Many things can factor into this decision, environment and current house values and does the property have a unique offering? Understanding what way, you are selling will help drive the marketing strategy and your trusted real estate agent can give you all the information to advise you about the right path.

2. Fix up anything in your house that will help you get top dollar
We know that you are not wanting to invest in huge renovations if you have decided to sell, but freshening up the paint in the living room, bedrooms and more might help brighten up the look of the house and wow your buyers. If you need to do any quick fixes like update taps, fix creaky doors or replace light fittings then this might be helpful to do before you sell your property.

Some sellers do invest in a huge kitchen and bathroom renovation, but this exercise can be an enormous cost and potential buyers might wish to change it all due to not being their style. So, a word of caution on doing huge reno projects before selling, simple projects might be the way to go. It is best to talk to your agent and they can advise on this issue if you believe you wish to redo the entire kitchen.

3. Invest in a cleaner to give your house more sparkle
Cleaning the whole house is a huge job. We know that everyone is busy and investing in a cleaning team to ensure your house is squeaky clean and sparkles is a good idea.

Cleaning is always the last thing on your to-do list… so make your life easier and outsource it, you will be happier, the house will be ready for any viewings and your time will not be spent cleaning at all hours.

4. Declutter
It is a wise idea to declutter and by this get rid of everything that is not essential. Future buyers want to see the space and not your family photos or trinkets. I know this is sad but potential buyers will want to see how space can work for them and imagining as their home and not yours.

Clutter can distract and put off buyers if a storage space is packed with junk it is hard to showcase how it can be kept tidy and organised, pairing back will allow your home to shine.

5. Style your home
If you can afford it hire a styler to makeover your house. This will give your house personality and appeal to your ideal potential buyer. If a purchaser can see themselves or family in your house, you are halfway there.

6. Invest in good photography and video

Stunning photos draw in prospective buyers and will lead to more interest in your property. Adding a video to your marketing plan will allow your future purchaser to see the rooms and have a walk around the property all from the comfort of their own home. There is nothing worse than just having a few photos of the outside of the house or lifestyle shots of the area, it is essential to have 8-10 photos showcasing the property to give all buyers a good idea of what it is like. You cannot decide on a place if you have blurry photos of a corner of a room and one other external shot of the property.
An additional idea is to have a drone camera take external pictures and video of your property, this is becoming very popular and will set you apart from the other listings.

7. Look at landscaping and curb appeal
Many potential buyers drive by houses that are for sale if they don’t look interesting or show potential a lot will not want to see the property at all.
You should; Trim trees and shrubs if they are overgrown, paint the outside of the house if it is needed, fix the fence and paint it, does your mailbox need work? Fix any paths for loose stones and tiles, clean the roof and gutters, wash dirt/mould off the walls of the house, mow the lawn in the front and back of the house, clean up and remove old toys and junk in the garden, if your garden has space for a trampoline for kids make sure that the trampoline is in tip-top condition and there is ample room in the garden for kids to play, plant flowers for colour to compliment the house colours.

8. Do not be afraid of a for-sale sign
Firstly a for sale sign outside your house shows people you are serious about selling and for anyone that drives past can instantly know that this property is on the market.
Some people have taken the stance to not have a for sale sign in front of their house, although the property is listed for sale. We understand there are many opinions on this issue and are happy to discuss what we believe will help sell your property.

The friendly team at One Agency Gympie are available
if you have any questions about marketing your home for sale.

Ph: 07 5331 3045
E: peteangle@oneagency.com.au